This image is found on Denver Water Tap from an article that is encouraging people to be mindful of what they consume with water in mind. This image comes from a trusted source, does well at drawing attention to its message, and keeping it simple so that it seems logical. It does at the same time leave out other information that could challenge the logic, and it is coming from a bias source.
Colorado is high mountain desert and therefore has low water inputs, so high outputs will quickly put a strain on fresh water sources. Kristin is a communication specialist and Denver Water is using her as a strength to get the word out to the public. The message is to encourage people to eat less animal products especially beef, eat more produce, and waste less food. This image was created by a global non-profit organization whose “mission is to use the water footprint concept to promote the transition toward sustainable, fair, and efficient use of fresh water resources worldwide”(Water Footprint Network). They are trying to change how water is used and treated, so as a whole we all have fresh water to share. A big concern is the rate water is consumed and the increase in population. This graph gives a clear image of what takes majority of the water we consume in diet. Diet being the emphasis; there are many other graphs of how water is being used or conserved, but simple is best when getting a point across.
The image uses color to draw on emotions and subconscious connections to the image. The gray grocery store in the back ground sets the stage in a subtle manner which allows the black letters to pop. Then Blue is used because it contrasts well and it connects the graph to water. The objects or topics being contrasted are colored in bright and distinct colors for each topic, so they are easily distinguishable for any age.
There is currently a push for sustainability and this image is a way of allowing children access to information and for adults it can be a reminder, quick information, or a step to look more into water use. The message is clear and would not be questioned by most, due to our natural understanding, but Constant reminders are needed, especially when convenience is involved.
Denver Water is trying to get a point across that water is required for our diet, so be mindful of what you eat and waste to conserve fresh water. They are in a position of trust and they do have bias, so looking into the content behind the image helps to learn where the info is coming from and if it is authentic.
Sources:
Delynko, Kristi. “What’s the Beef with Water?” News on TAP, Denver Water, 25 Feb. 2019, denverwatertap.org/2019/02/14/whats-the-beef-with-water/.
Fabrique [merken, design & interactie]. “Multimedia Hub.” Multimedia Hub, waterfootprint.org/en/resources/multi-media/.
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